GSA is representing families of teenagers who have become addicted to nicotine through use of JUUL vaping devices.
JUULing is the act of using a JUUL vaping device, an item that is rechargeable and has a similar appearance to that of a USB drive, which is filled with a JUUL pod, a nicotine solution. The widespread use of vaping among teens has been covered by a variety of news outlets such as the New York Times and Mashable. As the complaint discusses, JUUL has geared much of its advertising towards teens using bright colors and attractive models, while selling a product that is reported to have a higher dose of nicotine than traditional cigarettes. Furthermore, the product draws in young users by coming in flavors such as Mango and Creme Brulee.
GSA is currently one of a coordinated group of three law firms currently taking legal action against JUUL. On June 26, 2018, we filed a complaint (link here) against JUUL on behalf of a 15-year-old, D.P., and his mother. The complaint details that after being introduced to JUUL during his freshman year, D.P. became addicting to vaping and nicotine. The complaint states "D.P. has been unable to refrain from JUULing. D.P. is severely addicted to nicotine, which has altered his brain physically and chemically, and has put him at risk for a lifetime of life-long health problems, to say nothing of the economic costs of nicotine addiction."
The case has attracted significant media attention including articles in Wired, the Daily Mail, Vice and a segment on Good Morning America in which GSA attorney Jason Solotaroff appeared. Links to the articles and segments are below.
If you are interested in speaking to Mr. Solotaroff about your teenager’s JUUL use and your legal options, please call him directly at (646)964-9640.
July 24, 2018 - Users Sue JUUL for Addicting Them to Nicotine
Wired covered Giskan Solotaroff & Anderson's case against JUUL along with two other cases that criticize the company's practice of deceptively marketing their product as a safe alternative to smoking, even though "it contains more potent doses of nicotine than cigarettes." The article highlights the widespread mistrust of JUUL due to their misleading advertising practices, showing that both adults and children were made unaware of the device's adverse effects. GSA is continuing to work on the case for D.P. and his mother and to seek some form of relief.